As I try to find my much needed motivation to get in shape I stumble upon a new dimension to fitness. Forget the stone and mock rocks on drab walls, nendo has designed one of the most creative concepts for a gym as yet. "To express the original brand concept of "becoming beautiful" , we chose the theme "rock-climbing on Omotessando" and developed a design that uses mismatch between rugged outdoor sport to Tokyo's high-fashion district to its advantage." Climbers get a feeling of scaling a huge gallery of frames, mirrors, deer heads, bird cages etc. See more: ILLOIHA.
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