Truth be told, I am a sucker for great packaging. And by great packaging I mean pretty enough to sit on my desk or in the middle of my living room as piece of art regardless of the contents (shame on me). This soap packaging is my example but not exactly. It is pretty, smart and witty it makes me want to actually try using the product and just by admiring its lucid design, I can already smell lemons! While it rudely says "You smell" in front, the back continues on with " Like a Lemon. Thanks to us!" Few simple words that grab attention plus design and colors (almost intrinsic to the content) that communicate the same message equals one irresistible product.
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